Award-Winning Telecom Provider in the UK

Centralised CRM Platform

Built a CRM system to centralize data and maintain the database system.

8Team members

5+ YearsDuration

3Outcomes delivered

Data AnalyticsCRMUI/UXDatabase Management

Centralised CRM Platform interface preview

Solutioning

From challenge to delivery

Challenges

01Lack of a centralized system to map and monitor customer service representatives' sales performance across various organizational levels.

02No method of leveraging data to gain insights and understand customer behavior, market trends, etc.

03Difficulties in organizing customer database reports.

04The communication barrier between the customers and telecom providers leads to a massive gap in understanding market trends.

Solution highlights

01The system consists of various modules like - Telesales, Sales, Users, Customers, Reports, etc.

02Each module created has an ample amount of functionalities like add/edit/update/search integrated.

03Provides support module where tickets/jobs can be added for respective enquires and emails are sent respectively.

04Modules have to add notes/send SMS functionalities. Features like

05Search results or reports generated for modules can be exported to a CSV format.

Outcomes

What it delivered

86%

Increased Sales Revenue

Increase in revenue due to better and informed decision-making possible through insights extracted from the database on customer behaviors and attitudes.

74%

Enhanced Data Quality

Greater data transparency is facilitated through advanced analytics.

55%

Improved Business Insights

CRM drives valuable and accurate schematics based on the database to derive reasonable conclusions and smart business decisions.

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