A warm, bilingual AI travel concierge who plans, searches and books real flights and hotels, all in one natural Arabic or English conversation.
No checklists. No invented prices. No guesswork.
Most are a single prompt pretending to be smart. They invent flights, quote prices that do not exist and dump a dozen questions at you in one breath. Real travellers do not trust them, and they do not convert.
Reem is the opposite: a concierge that feels like a person, behaves like a professional and never says anything it cannot back up with a real booking-system response.
The same trusted engine, tuned for Saudi travellers, language and travel seasons.
Reem converses in Arabic and English in the same thread, right-to-left included, and follows how Gulf travellers actually phrase a request.
Understands "next Thursday", Hijri and Gregorian dates and the Friday–Saturday weekend, then confirms the exact date before searching.
Built around Saudi travel rhythms: school breaks, National Day, Riyadh Season, Umrah demand and Vision 2030 destinations such as AlUla, Abha and the Red Sea.
Riyadh, Jeddah, Dammam, Madinah, Abha and beyond, with hotels and city stays offered in the same conversation.
Fares and hotel rates quoted in SAR with VAT shown up front, and only ever from a live booking-system response.
Built to support Saudi data-protection expectations, with conversation data kept in a store the client controls.
Illustrative screens showing the bilingual conversation and the booking summary.


Every message a traveller sends flows through these four phases before Reem replies.
Reem reads the message in context. She tells a "hello" from a booking, a follow-up from a fresh request, a correction from a new trip.
She picks the safest, smallest next step: ask one clarifying question, run a search, or progress the booking.
When a fact is needed, such as a flight option, a fare or a hotel room, she calls the real booking system. Nothing is made up.
A guardrail re-checks every claim against the source data and a critic checks the tone. Only then does Reem speak.
Behind Reem, a small mesh of specialists does the heavy lifting, but the customer never sees that. She is the single, calm, capable voice they talk to from “hello” to “your booking is confirmed.”
Warm Decisive Grounded
Greetings, thank-yous and small talk are handled the way a real concierge would, warmly and briefly.
No exhausting checklists. Reem asks just the next field, with quick buttons when the answer is short.
Ask her about laptops while booking a hotel and she gently steers you back to your active trip.
Every PNR, hotel voucher and price comes from a real booking-system response, never a guess.
Thirteen focused agents collaborate behind Reem. Each has one job and does it well.
Knows the difference between a greeting, a new booking and a follow-up.
Sends the turn to the right pipeline, fast and conservatively.
Uses what we know about the customer to reduce friction, never to assume facts.
Turns "next Friday" into a real date and "the two of us" into traveller counts.
Writes the next single question, with crisp button choices where useful.
Handles "what time?", "any baggage?" and "is my flight on time?" without forcing a booking.
Rejects impossible asks such as past dates or unsupported routes before any cost is incurred.
Chooses the smallest safe next move: clarify, search, enquire or book.
Talks to the real booking system through a governed tool layer.
Audits the draft response against tool output and blocks unsupported claims.
Reviews the reply for clarity, tone and completeness before it leaves.
Composes the actual words: booking cards, next questions and summaries.
Remembers what was confirmed, what is pending and what was only a suggestion.
Every flight, hotel and price is fetched from the live booking system at the moment Reem quotes it.
PNRs, vouchers and fare rules cannot be hallucinated; guardrails block any unsupported claim.
Arabic and English in the same conversation, with a right-to-left interface.
Each turn is touched by a mesh of focused agents. The customer just sees one calm reply.
A modern, vendor-neutral stack assembled for safety, scale and speed of delivery.
Dedicated teams, fixed-scope delivery and managed services — tell us what you want to build and we will help you shape it.
Talk to an expertEmail us