Largest Shopping Mall in Kuwait

Mall Wayfinding Application

Developed a wayfinding application providing quick and easy navigational information to customers.

20Team members
1.5 YearsDuration
3Outcomes delivered
Product EngineeringData AnalyticsWayfinding
Mall Wayfinding Application interface preview
Solutioning

From challenge to delivery

Challenges

01The lack of navigational tools made it difficult for customers to locate the store they needed.
02Absence of kiosks for product and services information.

Solution highlights

01Highly responsive and easy-to-use tool.
02Step-by-step navigational guide from current location to selected location.
03Virtual tour for guided navigation and chatbot for assistance.
Outcomes

What it delivered

60%

Elevation in CX

Location tracking enabled shoppers to navigate themselves to the stores, elevating the user experience.

5x

Enhanced Visibility

Data visualization led to improved real-time insights and captured data on traffic movements, search histories and campaign ROI.

40%

Increase in Sales

Improved CX clubbed with data transparency helped the client focus and devise action plans that boosted footfall and sales.

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